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Study finds three reasons are more persuasive than four

Kurt Carlson of Georgetown University
Kurt Carlson of Georgetown University

Roadhouse_Carlson.mp319.48 MB

Ann Possis speaks with Kurt Carlson, Professor of Marketing at Georgetown's McDonough School of Business and blogger for Psychology Today, about his new study which finds that the number three is very important when making a persuasive argument, along with how creative decision making can lead to a better life.